About Us!

Welcome to 'PYARI BITIYA', a beautiful initiative dedicated to providing comfortable and trendy ethnic wear for kids in Canada. ‘Pyari Bitiya’ was born in Oct 2020 out of a need to help moms struggling to find ethnic wear to celebrate festivities during Pandemic.

Since our beginning, we have aimed to be the go-to destination for parents seeking high-quality ethnic clothing for their little ones, ranging from infants to young teens. At 'Pyari Bitiya', we understand the importance of comfort and fit, which is why our collections are thoughtfully curated with a focus on quality and a perfect Canadian fit. We take pride in sourcing and manufacturing our products directly from renowned manufacturers who supply to major Indian brands, ensuring that every piece meets our high standards of excellence. Our diverse range of traditional clothing options is perfect for any occasion, allowing children to learn about their rich culture and embrace their heritage with love. With a commitment to outstanding customer service, we have earned the trust and love of families across Canada and US. Join us at Pyari Bitiya, where every outfit is a celebration of culture, love, and comfort!

Meet ‘Rubeena’, the passionate founder of ‘PYARI BITIYA’

 

          

Hey Fam! Welcome to ‘PYARI BITIYA’

I am Rubeena, your go to mom for kids’ ethnic wear in Canada and US. I often get showered with love for our brand name 'PYARI BITIYA'.

Why the name 'PYARI BITIYA'?

PYARI BITIYA (It's made up of 2 Hindi words 'PYARI' meaning Loving & 'BITIYA' meaning Daughter, which roughly translates into English as 'Loving Daughter')

Growing up in India, I was always surrounded by the feminine energy around me. We were 3 sisters and now as a mother of 2 beautiful girls, aged 11 and 6, I felt an instant connection with our brand name ' PYARI BITIYA'. 

Prior to the birth of ‘Pyari Bitiya’, I often struggled to find ethnic wear for my daughters that were both trendy and comfortable. Realizing the struggle of new immigrant moms ‘Pyari Bitiya’ was launched during the pandemic in Oct-2020 with a clear mission: to help fellow moms who are facing the same struggle as I did. 

Here are my girls beaming in 'PYARI BITIYA' outfits!!